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Improve SEO with Google Page Speed

Do you know how to improve Google page speed score? OK, let’s say, Have you ever had one of those moments where you’re staring at your phone waiting for a web page to load, you’ve got a full signal, and nothing’s happening?

This irritates you out, right?

I mean, this site could be the best thing ever. But, if it takes too long to load, I’m going to get bored, and I’m just going to go do something else.

Now get this. You have about one second before a user starts to get distracted.

Only 1.

Google research suggests that the visitors who experience a load time of 7 seconds are 113% likely to bounce off the page.

Page speed is important to the user experience. Therefore, Google included it as one of the ranking factors.

Your in-house SEO expert or SEO Services Providers device a strong SEO strategy for you, but low page speed can allow the other sites, maybe your competitors to get ahead of you.

If you require knowing the insight of load times, then Google page speeds insight tool can help you out.

So, now you know the problem. Now, the question is how you can fix it?

Here we present #8 steps to boost user experience and address slow loading times.

These steps can allow you to get a high-speed score.

So, let’s get started.

We have enlisted the 8 steps Google page speed score which we will further discuss later in the article.
  1. Find out the lagging factors
  2. Compress the images used
  3. Circumvent the page redirects
  4. Remove render-blocking elements
  5. Use a content delivery network.
  6. Speed up the mobile speed
  7. Reduce the HTML, CSS and JavaScript code
  8. Enhance server response times

Find out the lagging factors through Google Page Speed Insights

The first thing you have to do is understand and determine the lagging factors of your slow speed site. You can detect them with a number of built-in tools or plugin options.

Before you try to fix your website, try to understand the factors, which are affecting your website. With these tools, you can get an understanding of where you stand and where you have to reach.

5 free tools you can try:

Each of the tools has a different set of advantages for your website. Like, Google page speed insights can show you the Google page speed score.  Key CDN can allow you to see how quickly your page loads in different countries.

Compress the images used

Giving a visual expression on your website is really important. But, adding images to your website is challenging. Mostly large images are one of the most common causes of slow page speed.

You should have the aim to have the files under 200KB. The Google developers suggest that you should go as small as you can before you lose the crispness.

You can reduce the file in many ways without losing the quality of the images. Remember, that you have to keep your file size similar to display size. The larger the size the more time it takes to load.

There is a rule of thumb that you can crop your image to the same as display size, and then you can compress the image file, which takes less storage space.

Minimize the page redirects

Redirects can automatically direct to one or more different locations before they hit their desired webpage. This can be irritating as it can take valuable time away from your page. Note that you should use the redirects when it is necessary.

Remove render-blocking elements

You have to prioritize your code so that the pages don’t waste time on the less important elements like sidebar, a banner before the main content.

Use a content delivery network.

A content delivery network is a group of globally distributed servers, which can store a browser cache of your website to load it quickly for the visitors. The mechanism works the way that when someone visits your website then the pages will be loaded from the nearby CDN server rather than your own server.

This can thus speed up the process.

Speed up the mobile speed

The research indicates that mobile devices do 60% of Google searches. Making mobile-optimized sites can give you a higher page speed score. Find out if you are lagging; if so try to rationalize what the visitor views on the mobile site.

Reduce the HTML, CSS and JavaScript code

Data can slow down your page, which is within CSS, HTML, and JavaScript. It contains extra and useless codes, which can induce slow speed. You can minimize the code by removing the useless language, notes, and spaces.

Enhance server response times

The server response time should be under 200 milliseconds. There are many reasons for the slow server. Understand the factors affecting the lagging server. You can enhance the server response time by eliminating errors.

By taking these steps and getting the Google page speed insight report, you can manage and minimize the time for loading your pages.

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