Google my Business
why set up google my business and generate leads for the business
Why set up Google My Business and generate leads for the business, Google My Business since its launch in 2014, has been a potentially important social platform to connect with like-minded people. It has grown beyond just being an interactive platform to share posts and photos, and is now actively used for business marketing and brand awareness. This post explains how to use Google My Business for personal and business purposes. How to build communities, add circles, and share ideas is explained using simple steps and screenshots for convenience. The post also explains how connecting Google My Business account with other social networks helps to increase traffic to your website/page, leading to successful business opportunities.
Google My Business is an interest-based social networking site owned by Google Inc. Launched in 2014, this platform brings together people with similar interests. Such a group of people can build a community and share their ideas through photos and posts.
Google My Business is unique in the way in that it allows more transparency in what one share and with whom it is shared. The Google My Business menu bar is displayed on other Google services when one logs in the Google account.
Some of the most prominent features of Google My Business are as follows −
- Posts where one can update the status.
- Circles are used to share information with different groups.
- Sparks offer videos that users might like.
- Hangouts & Huddles are for video chat with a friend or a group of friends.
Google My Business Versus Other Platforms
Google My Business offers rich features like Hangouts, Google Events, Google Communities, Google Circles, etc. Other social platforms are standalone networking platforms. Google My Business is integrated with all Google products and services.
Google My Business helps to boost our SERP ranking, which is not possible with Facebook, Twitter, etc. Whatever we post on Google My Business gets indexed in a short span of time enhancing the real-time search. Google My Business uses rich snippets to optimize results. This enhances the credibility points for every activity on Google+.
Google My Business Personal Page
Google My Business personal profile page is where we can upload our pictures. A personal profile page provides the flexibility to engage with people. The profile should be actual with accurate name and pictures which are easily accessible. The default is personal and everything we post is private. Google My Business personal page represents an individual and we can manage it as an individual. Basically, the person who creates the profile can manage it. Members of the circle can only like or comment on our posts and photos.