There’s a difference between marketing and sales — and we’ll tell you about that difference.
Sales is an Art and Marketing is Science, why Ok
The difference between sales and marketing is that sales focus on working directly with prospects to get them to convert, while marketing focuses on sparking interest in your products. Essentially, marketing is the first step to getting leads interested, while sales take that interest and nurture it.
The processes of sales and marketing are slightly different.
Think of marketing as the precursor for the sales team.
With the marketing process, you establish basic information like who you are, what you offer, and how much it costs. You establish your brand and showcase what you have to offer your audience and you explain how you can solve their problems and the pain points you address.
In the sales process, you focus on taking the information your audience already has and trying to provide them with additional information, as well as answer any questions. You focus on providing strong selling points, personalized solutions, and making pitches to convince leads to convert.
With sales, your focus is on earning conversions. Your sales team works on nurturing prospects towards becoming customers.
While marketing can focus on sales, its main goal revolves around promoting your company, product, service, or brand and communicating its value. Communicating this value does help you earn sales, but you need to establish brand trust through marketing first.
Sales strategies focus on making direct contact and connections with your prospects. You use strategies like phone calls, promotional events, and networking to try and engage prospects to get them to convert.
Marketing strategies, on the other hand, focus on getting prospects to reach out to you. You use strategies like paid ads, social media, and SEO to get prospects to reach out to you about your products or services.
With sales, you know your prospects.
You know who’s interested in your products or services, from their name to their phone number, so you can quickly contact them and provide them with information to sell them further on your business.
Marketing, on the other hand, focuses on obtaining new prospects.
You have an idea of who is in your target audience, but you don’t know the specific people. Marketing focuses on reaching those most interested so that you can turn them into prospects for your sales team.